Do You Want Your Video to Go “Viral”? Follow The Rules to Be Successful!!

Focus on Your Audience, Not Just Views

Instead of obsessing over views, shift your focus to your audience. How can you entertain or educate them better? The key metric here is audience retention—the percentage of a video your viewers actually watch. A high retention rate means your videos are genuinely engaging, which, in turn, leads to more views.

Why Audience Retention Matters

Audience retention varies depending on the type of content. Educational videos, for instance, tend to have lower retention rates than vlogs or comedic sketches. This is because viewers often leave once they’ve gotten the information they came for.

Comparing your retention rates to other creators isn’t useful either. Every channel is different. Instead, analyze your own data to see what’s working and what isn’t.

Lessons From Lyrical Lemonade

Let’s take a page from the playbook of Cole Bennett, the creator of the wildly popular YouTube channel, Lyrical Lemonade. With 12 billion views and 22 million subscribers since 2013, this channel is a shining example of how to captivate an audience. Here’s what we can learn:

1. Quality Over Quantity
   Cole is selective, only working with artists who produce amazing music. Similarly, focus on releasing high-quality content—whether it’s through unique storytelling, stunning visuals, or compelling thumbnails. Aim to wow your audience.
2. Shorter Videos Perform Better
   Most videos on Lyrical Lemonade are under three minutes. Why? Because shorter videos are more likely to be watched all the way through. Remember, every second beyond that three-minute mark decreases your chances of going viral. Sometimes, less really is more.
3. Creativity Stands Out
   Lyrical Lemonade videos often include playful cartoon effects, adding personality and flair. Even small touches like these can set your content apart and make it memorable.

The Bottom Line

Going viral isn’t about copying someone else’s formula or spamming the platform with videos. It’s about creating content you’re passionate about, engaging your audience, and continuously improving. Start experimenting, pay attention to what resonates with your viewers, and remember: quality trumps quantity every time.

So, instead of watching another “how-to” video, why not channel that time and energy into your next big idea? Your audience—and your analytics—will thank you.